Audience Trends

PIRATES ARE NOT ALL THE SAME

October 15, 2018

DIFFERENT STRATEGIES FOR DIFFERENT MOTIVATIONS

Let’s face it, Game of Thrones is probably one of the most addictive substances on the planet. It’s hard not to get sucked in. And when you do, you’re hooked, you’ve just got to get your next fix, by whatever means necessary, even if that means entering the murky underworld of content piracy.

SARI works extensively in understanding the behaviors and mindsets of content pirates to help industry bodies and copyright holders guard against the infringement. We conducted a piracy segmentation and discovered not all content pirates are the same. Different motives and mindsets exist and they need different strategies to change behavior.

Contact us for the full report.