Entertainment Industry Insights

We study macro audience trends to help the industry keep pace with how the audience is evolving:
  • Annual cinema attendance health tracking
  • Piracy communications testing
  • Exhibitor engagement strategies
  • Industry trends and data analysis

Piracy Segmentation: Case Study


We segmented the Australian direct piracy market to uncover four distinct sub-groups that each need different strategies to reverse their behaviour.

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We are a global agency with offices in Los Angeles, Sydney, Melbourne and Tokyo.

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